Every channel.Same memory.

Same agent across voice, iMessage, and web chat.Watch a mortgage refinance close in two weeks below.

Describe the agent. Norm builds it.

Plain English in. Pathway, persona, voice, and tools out. You decide what to add next.

Norm

Pick a use case. Watch Norm build it.

Click one. Pathway, voice, and tools wire up in real time.

Or write it the way you write everything else.

Hit the REST API from your terminal, your code, or the CLI. The same MCP server makes Bland reachable from Claude Code, Cursor, and any other AI editor your team already uses.

curl -X POST https://api.bland.ai/v1/calls \
-H "Authorization: $BLAND_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"phone_number": "+14155552120",
"task": "Qualify refi lead",
"voice": "june"
}'

Own the stack. Control your destiny.

Test, guard, and monitor every call on one platform you own.

Infrastructure

Your infrastructure, not ours.

Dedicated infrastructure, never shared. Bland Cloud, your VPC, or air-gapped on your hardware.

Releases

Real traffic, before you commit.

Canary new versions against 1% of real calls. Promote, or roll back in seconds. Zero-downtime deploys, every time.

Testing

Break it before customers do.

Scenario suites with assertions. Back-test against historical calls. Run thousands in parallel.

Guardrails

Catalog, attached, enforced.

TCPA rails on a timer. Continuous rails on every turn. End the call, transfer, or fall back.

Observability

Live, replayable, queryable.

Listen in to active calls. Replay any call with variables inline. Pipe outcomes to your warehouse.

ControlDeployment · 12 nodes live
SurfacePosture
Bland CloudMulti-region · SOC 2 II · HIPAADefault for most teams. Provisioned.
Your VPCAWS · GCP · AzureBland runs inside your network. No customer audio leaves.
On-premiseYour hardware · air-gappedEnterprise. Bring your own LLM, STT, and TTS.
Releases2026.05 · canary @ 25%
Production · 2026.0475% traffic
Canary · 2026.0525% traffic
Calls (24h)4,820
Calls (24h)1,608
p50 latency380ms
p50 latency365ms
Completion rate98.4%
Completion rate99.1%
Regressions0
Regressions0
Rollout
25%
TestingRenewal v3 · simulation #214
Scenarios
248
Pass rate
94.4%
Avg latency
412ms
Off-script %
2.1%
Recent runs8 of 248
Member with valid ID, on script
1.4s
Member with expired ID
1.6s
Off-script angry caller
2.1s
Caller asks for human escalation
1.2s
Background noise + interruption
Wrong DOB on first attempt
1.9s
Caller hangs up mid-disclosure
0.8s
Spanish-language inbound
GuardrailsRenewal v3 · production
Rules14 active
Last 24 hours
RuleSeverityLast firedTriggers
Mandatory KYC disclosure on outboundBlock12s ago412
Block off-script medical adviceBlock38s ago87
Escalate on caller distress signalsEscalate1m ago31
PII redaction in transcriptRedact4s ago1840
Verify member ID before account accessBlock8s ago612
Hand-off on regulatory keyword matchEscalate2m ago14
ObservabilityLive · 6,143,217 calls 24h
Active calls · last 60s4,127
NumberDurationLatencyStatus
+1 (415) 555-01442:18384msLive
+1 (212) 555-01921:42412msLive
+44 20 7946 02310:54396msLive
+1 (310) 555-01073:08421msLive
+1 (628) 555-01630:18388msLive
+1 (646) 555-01184:41405msLive

Built to pass your security review.

Encryption, residency, identity, audit, and incident response in one place. Pass legal, procurement, and the security team on day one.

Encryption

AES-256 at rest. TLS 1.3 in transit. HSM-backed keys.

Data residency

US, EU, and APAC. Per-region deployment for sovereign workloads.

Identity & access

SSO / SAML, JWT auth, RBAC, MFA enforced on every production system.

PII handling

Redaction in transcripts. Configurable retention. BAAs available.

Audit trail

Tamper-resistant call logs. Every disclosure recorded, every rail logged.

Incident response

24/7 on-call engineering. SLA-bound notifications. Documented runbooks.

Plugs into the systems you already run on.

CRMs, schedulers, telephony, ticketing. Native connectors for the obvious stuff. A webhook for everything else.

One agent. Every channel. Built, deployed, tested, and monitored on the same platform.

FDE team ships your first agent in 30 days. Your stack. Your numbers. Your data.