2025 was an exciting year for Bland. We raised our Series B in February and stayed laser-focused on improving platform performance, reliability, usability, while introducing powerful new enterprise-grade features. Over the year, we shipped hundreds of updates, from upgraded voice, translation, and routing systems to deeper tooling around call flows, analysis, and custom integrations. Below is a highlight reel of the capabilities we’re most excited about.
Key Milestones
An Omnichannel Experience
Voice will always be Bland’s bread and butter, but end-to-end customer solutions often require multi-channel support. So, we added SMS support and embeddable Web Widgets this year to enable your Bland agent to navigate all the channels your customers use to interact with you. These new channels utilize the same logic as your voice pathways, making it incredibly easy to extend the configurations and use cases you’ve built for voice to messaging-based channels.
First Class Integrations
Earlier this month, we launched our Integrations Platform. We’re already seeing how it’s reducing deployment time and transforming our customers’ workflows. Today, you can connect to Salesforce, Notion, Cal.com and Calendly so calls automatically create leads, book meetings, update records, and trigger workflows. Many more tools and integrations are on the way!
Smart Citations
Citations are one of our most valuable features. This year, we introduced the Citation Schema Builder, making it easy to extract and organize specific data points to analyze call quality and automatically detect issues. Based on customer feedback, we expanded this into a powerful resource for quality teams. You can now ask subjective questions with confidence-based answers, analyze full call audio (not just transcripts), and automatically flag problem calls. Enhanced filtering, analytics, and call-log exporting also make analysis faster and more flexible.
Breakthrough TTS Engine
We built our own proprietary Text-to-Speech (TTS) model to overcome the limitations of traditional TTS systems. Our models were trained on millions of hours of two-channel conversational audio paired with transcripts, allowing us to capture the subtlety and expressiveness of real conversation. The realism and real-time translation capability is truly mind-blowing.
Personas - Your Brand in Bland
Personas represent a major paradigm shift within Bland. Instead of having to build out complex configurations for each of your team’s use cases, you can now spin up a production-ready agent with access to your pathways, knowledge bases, and tools to effortlessly handle any of your callers’ needs… all while using your team’s branding and voice. With version control and omnichannel dispatching, Personas represent the future of building within Bland, and will continue being a major focus of our development into the new year.
Self-Learning Knowledge Bases
Knowledge Bases (KBs) are collections of structured information—like websites, internal docs, PDFs—that give Bland AI agents access to your real, up-to-date knowledge. We made significant improvements, including:
- Web Scraping - Automatically collect content from websites with URL discovery for nested pages
- Playground Mode - Test and query your knowledge base in real-time before deployment
- Suggestions System - Add feedback to optimize agent responses
- Knowledge Base Gaps - Automatically detects unanswered questions during calls
Confidence through Compliance
Guard Rails provide real-time compliance monitoring for every call at scale. They automatically detect and respond to violations—like TCPA disclosure failures, discriminatory language, or policy breaches—before they cause legal exposure or brand damage. When a violation is detected, Guard Rails can instantly end the call, transfer to a human, or route to a recovery flow. It's the safety net that lets you scale to thousands of calls without manual review.
What’s Next for 2026
2025 was a tremendous year of growth for Bland, and we have so much more in store for 2026.
- Bland already excels at handling the long tail of Voice use cases. Now, with SMS and Chat, we’re covering the full spectrum of customer interactions across channels. Our goal for 2026 is to make this experience completely seamless, and ultimately allow your customers to have a contact for your business in their phones
- With our team shipping as fast as it does, and your team working on pathways like a pitcrew, we will be doubling down on a robust testing framework to increase observability and confidence before new code, models, and pathway versions are deployed to production.
- While we’ve shipped some insightful observability features this year (including a new Analytics dashboard and latency alarms), we want to make it even easier for your team to ask, “How are my calls doing?”. We have some exciting new features in the works (think semantic search and scorecards) that will allow your team to better understand the quality of your calls in aggregate.
- We also believe design and usability are true differentiators. We’ll continue investing in UI/UX to make the platform more intuitive and enjoyable to use, while improving the developer experience with more robust testing and tooling.
None of these upgrades would matter without you—our customers who trust us with their most important customer interactions, our power users who test and provide feedback, and our partners who help us scale.
From all of us at Bland: thank you for your trust and engagement. We’re excited for what 2026 brings, and we can’t wait to keep building with you.
